November 4, 2025

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Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately

— Ryan Rincon, Founder at The Wealth Wagon Inc.

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Today’s Post

Customer Acquisition Channels & Experimentation: Finding What Actually Works

You’ve built your product. You’ve refined your pitch. Now comes the hardest — and most exciting — part: getting customers.

Customer acquisition is where startups either break through or burn out.
It’s the art (and science) of figuring out how to consistently attract and convert users — without setting your money on fire.

Let’s dive into how smart founders approach acquisition, test different channels, and double down on what really drives growth.

1. The Truth About Customer Acquisition

Most founders think growth will come from one magic channel — like a viral TikTok video, an influencer shoutout, or an email campaign that “just works.”

Reality check: it rarely happens like that.

Customer acquisition isn’t about luck. It’s about structured experimentation — running small, measurable tests to find out which channels deliver consistent, scalable results.

“Growth isn’t a hack — it’s a system of discovery.”

Your goal early on is not to scale fast. It’s to learn fast.

2. Start With Your Customer, Not the Channel

Before you test ads, content, or outbound, you have to deeply understand your target customer:

• Where do they spend time online?

• How do they make buying decisions?

• Who do they already trust?

• What triggers them to act?

For example:

• Selling B2B SaaS? Try LinkedIn, industry newsletters, or cold outreach.

• Selling to Gen Z? Think TikTok, YouTube Shorts, or influencer collabs.

• Targeting small local businesses? Email + local SEO + partnerships.

Don’t chase every shiny platform — focus on the handful of places where your ideal customers actually hang out.

3. The Most Common Acquisition Channels (and How They Work)

Here’s a quick breakdown of the major acquisition channels startups use — and when to use them:

🚀 1. Paid Advertising (PPC, Social Ads, Display)

• Fastest way to test messaging and reach a wide audience.

• Works best when you already have product-market fit and clear value.

• Be careful — it can get expensive if you don’t track ROI tightly.
  ✅ Pro tip: Start small, test ad creatives weekly, and cut underperformers quickly.

✍️ 2. Content Marketing

• Blog posts, newsletters, SEO, videos, or podcasts.

• Builds trust, authority, and organic growth over time.

• Slow but powerful — it compounds as you publish more.
  ✅ Pro tip: Focus on content that educates or solves problems, not just sells.

🤝 3. Partnerships & Affiliates

• Collaborate with other companies that share your audience.

• Can include co-marketing, integrations, or affiliate programs.
  ✅ Pro tip: Find “non-competing complements” — for example, a CRM startup partnering with a sales training company.

💬 4. Outbound Sales

• Great for high-ticket B2B startups.

• Personalized cold emails, LinkedIn outreach, or calls still work — if done well.
  ✅ Pro tip: Personalize your outreach. No one responds to a generic template.

🌱 5. Organic Social & Community

• Build a loyal following through authenticity, transparency, and consistent value.

• Especially powerful for creator-led or mission-driven brands.
  ✅ Pro tip: Post insights, stories, and behind-the-scenes content — not just product updates.

💡 6. Product-Led Growth (PLG)

• Let your product do the selling.

• Free tiers, trials, or invite-only launches can fuel organic adoption.
  ✅ Pro tip: Make your product so useful people want to share it.

4. The 3-Step Framework for Experimenting With Channels

Here’s how to test your way to growth like a pro:

Step 1: Set a Hypothesis

• Example: “If we run targeted LinkedIn ads at HR leaders, we’ll get 30 demo sign-ups in 2 weeks.”

Step 2: Run a Small, Measurable Test

• Choose one variable (ad copy, landing page, or channel) to test at a time.

• Give it enough data to be meaningful — not just one day’s worth of clicks.

Step 3: Measure and Decide

• Track your metrics (CPC, conversion rate, CAC, LTV).

• If it works, scale it. If not, pivot or kill it fast.

Keep a simple spreadsheet or dashboard where you track experiments weekly. Over time, patterns will emerge — and those patterns become your growth playbook.

5. Know Your Numbers

Every channel comes down to math.

You should always know your:

• CAC (Customer Acquisition Cost): How much it costs to get one customer.

• LTV (Lifetime Value): How much revenue that customer brings over time.

• Payback Period: How long it takes to earn back your CAC.

If your LTV is 3x your CAC, you’re in a healthy zone. If not, it’s time to tweak your pricing, funnel, or retention.

6. Focus Beats FOMO

Early on, the biggest mistake is trying to be everywhere.
The best founders master one or two acquisition channels before expanding.

“The fastest way to grow is to get insanely good at one thing — not kinda good at ten.”

Once you’ve found a repeatable, profitable channel, that’s when you scale — not before.

Final Thought

Customer acquisition isn’t about guessing — it’s about disciplined experimentation.
Start small. Test one channel at a time. Track your data. Listen to your customers.

The goal isn’t to find a quick hack — it’s to discover the repeatable engine that drives long-term growth.

So go ahead: pick one channel, make your first experiment, and let the data tell you what works.
Because in startups, the truth lives in the test. 🚀

The Wealth Wagon’s Other Newsletters:

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The AI Wagon – AI trends, tools, and insights – Subscribe

The Economic Wagon – Global markets and policy shifts – Subscribe

The Financial Wagon – Personal finance made simple – Subscribe

The Investment Wagon – Smart investing strategies – Subscribe

The Marketing Wagon – Growth and brand tactics – Subscribe

The Sales Wagon – Selling made strategic – Subscribe

The Startup Wagon – Build, scale, and grow – Subscribe

The Tech Wagon – Latest in tech and innovation – Subscribe

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That’s All For Today

I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙

— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.

^_Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.